The 7AI Plays
An operating manifesto for cultural ownership of agentic security.
2026 / 2027
We are not building a marketing function.
We are building the brand the category will be remembered through.
- AOR shortlist · selection by June
- Maison d’7AI search begins
- Sphere creative locked
- Builders campaign creative
- Documentary director outreach
- Black Hat USA · Sphere · Booth · Suite
- 7AI Threat Research launches
- Builders campaign launches
- Pre-Black Hat Dinner
- Founder profile pitched
- CISO Council seated
- Builders campaign sustains
- 7AI Index Vol. 1
- Coffee Table Book launches
- Fellowship cohort named
- Founder profile lands
- Studios first show debuts
- Maison d’7AI opens
- Annual Vol. 1 delivered
- Threat Research Report Vol. 1
- CISO Council summit
- Documentary in production
- Annual Vol. 2 production
- Builders Year Two prep
- Threat Research · Field Notes Q2
- Fellowship cohort 2 search
Black Hat USA 2026
A single integrated activation across three surfaces. The opening salvo of a luxury cybersecurity brand on the world stage.
The Sphere — a four-hour Exosphere takeover and a week-long residency turning the largest screen on earth into brand performance. The Booth — #1839, a gallery-grade installation on the show floor that extends the Sphere creative into a physical space. The Suite — an invitation-only CISO reception at the Fontainebleau overlooking the Sphere. One creative platform: DO HUMAN WORK. One week. Three surfaces. One brand moment.
overlooking the Sphere
Builders of the Defenders’ New Reality
A Boston recruiting campaign that signals nothing about hiring. Editorial in posture, civic in tone, restrained in execution.
A four-headline system on the MBTA, on I-93 and I-90, in Back Bay Station. We show up next to the city’s institutions — not next to consumer brands — to communicate what we intend to become: the next anchor company built in Boston. Awareness inside Boston’s tech and security communities is the byproduct, not the goal.
The 7AI Annual
A printed editorial publication, hand-delivered to every F500 CISO once a year. Le Monde d’Hermès for security.
A 200-page hardcover that lives on a CISO’s desk. Photography. Essays. Customer profiles. The most expensive lead generator we will ever produce, and it will out-perform every paid channel in the budget.
Maison d’7AI
A private residence — not a corporate office — where 7AI hosts the people who defend everyone else. The Sotheby’s of cybersecurity meetings.
A four-minute walk from 10 St. James Ave. A maison in the European sense — a single floor, art-directed for one purpose: making the people who enter feel they have crossed a threshold. Three intentional modes: Audience (a CISO and Lior, two hours, no laptops), Council (four to eight CISOs around a single table, Chatham House rules), and Salon (an evening of twenty to thirty with a guest who is not a vendor). No demos. No screens on the walls. No 7AI signage visible from the street.
On Human Work
A feature-length documentary about the people who defend the world’s networks.
A serious filmmaker. Real budget. Festival circuit. Eventual streaming home. Not a brand video. A documentary that earns critical attention on its own merits and happens to be presented by 7AI.
The Omakase Circuit
Twelve cities. Twelve dinners. Year-round. The omakase model industrialized into a calendar.
Eight to twelve customers and prospects per dinner. Curated by guest list, by venue, by chef, by conversation theme. Designed to remain intimate even at scale. ~100 unique CISOs experience an omakase per year.
The Pre-Black Hat Dinner
The event of Black Hat week. Not a side dinner. The dinner.
One signature dinner the Sunday before Black Hat opens. Forty to sixty seats. Top customers, top prospects, top CISOs in the country, and a handful of cultural figures from outside security. By Black Hat 2027, getting on the list is a status marker.
everything begins.
Las Vegas
Black tie
The 7AI Index
The annual research publication for the state of human work in security. The citation for the category.
Every category has its citation. CNAPP had Wiz’s work. Cloud security had Gartner’s numbers. Agentic security needs a primary source. The 7AI Index becomes that source - quoted in every CISO presentation, every analyst report, every keynote.
The 7AI Fellowship
Five paid sabbaticals per year. For SOC analysts and emerging security thinkers.
$100K stipend. Six-month sabbatical. Named fellows. Public profiles. We invest in the humans who do human work - not just the agents. The cultural signal is unmistakable, and the brand pull is enormous.
The CISO Council
Twenty seats. Paid. Equity-bearing. The dream group.
A working CISO advisory body that is an actual privilege to be in. $50K cash and a meaningful equity grant. Quarterly convenings. Real strategic input. Members host their own dinners under our banner. The list itself becomes part of the brand.
The Founder Profile
Lior in The Atlantic, The New Yorker, Wired, or NYT Magazine. Earned, not paid.
Wiz had Assaf in a hundred profiles. Cloudflare had Matthew Prince. Snowflake had Slootman. The category-defining brand has a category-defining founder voice in the cultural consciousness. We invest in earning Lior that placement.
7AI Threat Research
A publication and press apparatus on top of a dedicated research function. The proof of agentic security is the work itself.
In six weeks of ad-hoc work, we named Quish Splash, surfaced a variant of Claude Fraud, and uncovered Phoenix Invicta — a Chrome extension running active RCE backdoors across DXC, AMD, Lenovo, Blackstone, Eaton, Cribl and more. 70+ compromised endpoints. Zero detections from EDR, SSL proxy, DNS security, or cloud gateway. Only 7AI can credibly publish what proactive AI hunts surface in customer environments that the existing stack misses. Marketing builds the publication system on top: The 7AI Threat Research Report annual flagship, real-time advisories, quarterly Field Notes, and the press relationships that make this the citation other vendors point to.
The Coffee Table Book
A photography-driven book of the people who defend the world’s networks.
In the tradition of Annie Leibovitz’s Women or Nicholas Nixon’s The Brown Sisters. Released as a one-time publication, distributed at Black Hat and Maison d’7AI openings, stocked in the Maison library. Long after the campaigns fade, it’s the artifact people pick up off a coffee table and recognize as a moment.
7AI Studios
A podcast network. Three to five shows. Real production values. Real talent.
Hacker Valley becomes one show in a network. We launch additional shows under the 7AI Studios banner - distinctive editorial voices, real production budget, real talent. A weekly drumbeat that surrounds the bigger plays and keeps 7AI in CISO ears between the moments.
What would a luxury house do?
- For an annualWhat would Hermès do.
- For a bookWhat would the Met do.
- For a salonWhat would Aman do.
- For a documentaryWhat would HBO do.
- For an advisory bodyWhat would the Council on Foreign Relations do.
- NotWhat would a B2B software company do.
We are building the brand the category will be remembered through.
The Operating Layer
How the plays actually get made.
~15 internal humans. Five strategic agencies.
Order matters more than count.
$22M-$28M in 2026.
Three dependencies that gate everything.
- 01 · The AOR The single biggest decision of Q2. Shortlist this week. Selected by end of June.
- 02 · Maison d’7AI Boston real estate takes 6-9 months from search to opening. Search starts this month.
- 03 · The Director For a 2028 release, the documentary director must be attached this quarter. A Lior call.