Read the brief first. It's the actionable read for May 11 — what's locked, what's changed, and the one open question we'll land together. The brand identity is the reference behind it: logo, color, typography, voice, and the things we deliberately don't do.
A read-before-the-call document. The locked acts, the open question for Act III, and three options on the table — none recommended. Includes a live product demo and the Acts I + II reference clips.
Edition 01 of the brand reference. Logo, color, typography, voice, photography direction, and the category vocabulary we have refused. Designed to be opened during production, not read once and shelved.