MARKETING · QBR · MAY 20 2026

7AI · Marketing · QBR May 20 2026

Marketing
for the Field

What we're shipping to you in the next ninety days, and how to turn it into pipeline.

Moments · Reasons · Tools · Demand

The Setup

What you'll walk away with

Four things marketing is putting in your hands.

01 · Bucket
Moments
Events and stages where your buyers are already showing up.
02 · Bucket
Reasons
News, launches, and research that earn the next conversation.
03 · Bucket
Tools
Skills you can run today to move faster on every deal.
04 · Bucket
Demand
ABM and brand muscle pointed at named accounts and a home market.

This is a workshop. Push back. Ask for what you need. The afternoon is yours.

The Standard · How Marketing Shows Up

Michelin 3 Star · Every Touch

M3 Star

Marketing at 3-star standard.

A 3-star restaurant earns its stars on what the guest never sees. The same is true for the field we send you into.

  • 01 · Mise Every event, dinner, and asset is staged before the guest arrives. Maison d'7AI at Black Hat is the standard, not the exception.
  • 02 · Plate Hiring an in-house Creative Director to take our visual identity to the next level. New brand work lands ahead of Black Hat.
  • 03 · Pace Tier-1 cadence. Sphere. Sonoma. Boston takeover. Each one designed so the customer walks away saying "these people care."
  • 04 · Plate Two No detail too small. Sake bottles labeled by hand. Custom menus. Field swag that doesn't end up in a hotel trash can.
▶ Watch the inspiration · 2 min
For Sales
When you invite a customer to one of our moments, you're not inviting them to an event. You're inviting them to a standard of care. Lead with that.
Michelin 3-Star inspiration
Three stars. Every plate. Every guest.

Moment 01 / 03 · May 28

Boston Tech Week · F1 Arcade Seaport

Moment 01

Get on the Grid

Summer kickoff party with the biggest names in Boston security.

F1 Arcade Seaport. Panel moderated by Nate with Benjamin Dulieu, Joel Miller, and Debashis Das on AI security in production. Keynote Q&A with Julian Edelman, moderated by Lior. a16z, GuidePoint, and AWS in the room. This is the night Boston sees 7AI as the home team.

For Sales
Bring your accounts. Anyone who said "let's catch up in Q2," this is the catch-up. Tell Anna or Kate by Friday if you have a target you want personally invited.
Julian Edelman Keynote Q&A
Benjamin Dulieu CISO · Duck Creek
Joel Miller Panelist
Debashis Das Panelist
a16z · AWS · GuidePoint Partner support

Boston Tech Week · F1 Arcade Seaport

Moment 02 / 03 · June 1–3

National Harbor

Moment 02

Gartner Security Summit

The largest AI SOC deployment on the planet, on stage.

Lior and Mike Baker (CISO, DXC Technology) in a fireside moderated by Nate. Session title is locked: The World's Largest AI SOC Deployment: Proof, Not Promises. 4,500+ CISOs in the building. Mike is on the record with the numbers no one else can quote.

For Sales
If your account asked "who's doing this for real?" Mike is the answer. Get them in the room. We'll have follow-up coffee and dinner slots booked. Send target names to Kate.
Mike Baker CISO · DXC Technology
Lior Div CEO · 7AI
25 delivery centers 8-week rollout
95–99% False positive reduction
~$2M Annual labor savings

Fireside · Gartner Security & Risk Summit

Moment 03A / 03 · August · Las Vegas

Black Hat · Diamond · Booth #1940

Moment 03A

We're going big at Black Hat.

Diamond sponsorship. 30×40 booth in the heart of the show floor. The biggest physical presence we've ever had at an industry event.

Booth #1940 is where the meetings happen during the day. Maison d'7AI is where the conversations happen at night. Both are built around one idea: every CISO who walks in feels hosted, not pitched.

For Sales
If your accounts are going to Black Hat, they're meeting you at our booth. Bring your target list to Kate by July 1. We'll build a hosted schedule around your top 5.
7AI booth at Black Hat
Diamond · 30×40 · Booth #1940

Moment 03B · August · The Sphere · Las Vegas

And then there's the Sphere.

Our brand wrapped around the largest screen on Earth.

Show Presence
Diamond · 30×40
Sphere Exterior
580,000 sq ft LED
Field Use
"Dinner is on us."

Reason 01 / 02 · May 26

Tier-1 Press · One Drop

Reason 01

The Momentum Release

One drop. Every proof point. Every milestone. And a new product to put in front of every stalled deal.

PLAID ELITE goes GA. Threat Intel Hunt launches as a native platform capability. Customers layer their own intel on top of Google TI, and the PLAID and PLAID ELITE teams run continuous hunts. Plus five million investigations to date. Three-x QoQ customer growth. A hundred new AI engineering jobs in Boston. Gartner session. Boston Tech Week. All in one tier-1 release.

For Sales
Two plays the morning the release goes live. One: every MDR-replacement deal that asked about threat hunting parity. Go back. Two: every stalled POV. Propose extending it with a TI hunt and let the platform do the convincing. Slack-ready one-liner, customer PDF, and re-engagement email all land that morning. Have your re-engagement list ready by Friday May 22.
PLAID ELITE General Availability
Threat Intel Hunt Native to platform
5M+ Investigations to date
3× QoQ Customer growth
100 jobs Boston AI engineering
Tier-1 push Forbes · Fortune · Axios · CNBC

Single release · Compounding signal

Reason 02 / 02 · Brand Pillar

7AI Threat Research Team

Reason 02

Threat Research

Original research is the cheapest sales call you'll ever make.

Claude Fraud and Quish Splash were the first public drops. A monthly cadence is now in place under Juliana Testa and Phil Royer. Each piece is a non-pitch outreach reason: "we found something, thought you'd want to see it." Customers also start receiving cross-customer threat hunting reports.

For Sales
Use these as warm, non-salesy reasons to reach out. Each drop comes with a 50-word LinkedIn message and a Slack-ready blurb. Watco-style monthly customer reports start in Q3. Your customers see their own data.
Claude Fraud Drop 01 · Q1
Quish Splash Drop 02 · Q1
Monthly cadence Live now
Customer hunts Cross-customer · Q3
Authors Juliana Testa · Phil Royer

7AI Threat Research Team

The Standard · Customers Tell Our Story For Us

Build the Experience

M3 Star · Proof

Build the Experience.

David Christensen at GPSec Boston with Lior. Iron Mountain in the audience said they wanted to buy. The customer is the most powerful seller we have. We bring them the room.

RSAC Donum Estate Sonoma
RSAC + DONUM ESTATE · 30+ CISO MEETINGS
The customer is the most powerful seller we have. We bring them the room.
David Christensen at GPSec Boston
David Christensen
CISO · OneSpan
On stage at GPSec Boston. Iron Mountain wanted to buy.
Mike Baker
Mike Baker
CISO · DXC Technology
"80% reduction in tier 1." Cooking with CISOs episode.
Kyle Kurdziolek
Kyle Kurdziolek
Advisor · 7AI
"10× our team's capacity." Hosted in Sonoma.
Jason Thomas
Jason Thomas
CIO · Cole Scott & Kissane
"This is the future." On the podcast.
Maison
d'7AI
Maison d'7AI
Black Hat · Aug
Hosted dinner experience. The standard, not the exception.

Tools · Skills for Pipeline Generation

Use them soon

Three skills. Use them today Soon.

Drop content in, get a customer-ready output back. Built for sellers, branded by default, no design work required.

Skill 01
Custom Deck Builder
Generates a tailored 1st-call deck in 7AI branding. Switches between MDR replacement and SOC augmentation positioning. Pulls in the account-specific opener.
Input Account name + meeting context
Skill 02
Proposal & Recap
Takes meeting notes or a Gong recording and produces a 7AI proposal PDF with pricing slide hooks. Built with Dennis on Freedom Mortgage. Reusable across every account.
Input Notes, transcript, or Gong link
Skill 03
Account Brief
Type a company name. Get back priorities, AI initiatives, recent earnings signals, CISO / CIO / CFO LinkedIn highlights, and a discovery slide for the first call.
Input Company name or domain

How you get them: Anyone with Claude access gets the skills in their workspace. We'll do a 30-minute walkthrough this week. If you don't have Claude yet, we'll fix that today. Yonatan's demo-recording skill is on the same shelf for when you need a custom demo narration.

Demand 01 / 02 · Named-Account ABM

MarketBridge

Named accounts. Two creative tracks.

MarketBridge is live. Net-casting is out. We're going directly at the list you helped build.

Track 01 · MDR Replacement

"We can do better."

For accounts with a managed provider they're tired of.

  • AudienceExisting MDR customers on renewal cycles.
  • CreativeCost-per-incident, outcome parity, hunting included.
  • ProofDXC, BigID, Cole Scott & Kissane.
  • Call to actionReplacement assessment in 30 days.

Track 02 · SOC Augmentation

"Lift your team."

For internal SOCs hitting the human ceiling.

  • AudienceMature SOCs with capacity problems.
  • CreativeTier-1 reduction, analyst time back, hunt at scale.
  • ProofBigID 10× capacity, OneSpan, Watco.
  • Call to actionInvestigation co-pilot trial.

For sales: Tell us which track each of your accounts belongs in. We'll point the right creative at the right buyer. If an account doesn't fit either, it's not on the ABM list.

Demand 02 / 02 · Home Market

Project Unleash Hell

We're taking over Boston.

MBTA cars, commuter rail, billboards. Red line takeover. Geofenced mobile around Kendall. Four weeks, end to end.

4 weeks
Standup to live
Kendall
Geofence anchor
Red Line
Boston tech corridor

What it does for recruiting

  • Sixty open R&D roles get fed by ambient awareness, not just LinkedIn outreach.
  • Engineers see 7AI on their commute every day for a month.
  • Targets Kendall. MITRE, MIT, every AI lab in the state.

What it does for sales

  • Every Boston prospect sees us before your first email lands.
  • "Saw your ads on the T" becomes the warmest cold open you have.
  • Pairs with Get on the Grid. Air cover into the event week.

Questions?

01 / 14